Choosing a good call tracking platform depends on several crucial factors that can be easy to miss. You may be impressed by a slick interface at a competitive price, but there is so much more going on behind that.
Looking around, you will surely find a lot of vendors and products available. Before you choose a certain call tracking software solution, look into the following:
The main idea behind call tracking is publishing different numbers for all of your campaigns. If you’re running an international campaign, ensure that local and toll free numbers in your target country or countries will be offered by your provider.
Automatic Number Generation
A good call tracking solution generate numbers dynamically, which means you will not have to manually assign numbers to pages. The manual process is unscaleable and can cause errors in analytics when done wrong.
Compatibility with Current Systems
Call tracking software becomes more useful when integrated with other tools. Be sure to avoid compatibility issues, or your platform can become more of a liability than an asset.
Different businesses use call tracking software differently, and obviously, you’ll want your platform to be totally customizable to your specific needs and preferences. This can lead to a waste of resources otherwise.
Once you implement a call tracking solution, all calls you get will go through that system, so pick one with a reputation for reliability. Else, you stand to lose both leads and your credibility.
Recordings and Transcriptions
Call recordings and transcriptions offer a wealth of information about your target customers. On top of that, call tracking software gives you an opportunity to assess and improve the performance of your sales representatives in terms of call handling.
When choosing a call tracking solution, make sure it presents in real time all basic analytics such as caller ID, caller location, call duration, etc.. Furthermore, you should be able to get insights from historical data, such as call volume and call duration patterns, which can help you improve your marketing strategy.
Lastly, while it should not be your main consideration for choosing a call tracking platform, cost is an important issue nonetheless. After all, you can only get one that fits your budget. Since all your incoming sales calls will be coming in through the call tracking system, make sure you get the best prices not just for calling minutes but for phone numbers as well. Yes, phone number costs count because as you start scaling your campaigns, you will be purchasing many phone numbers.